Country boy. Associate editor, Forbes, 1994-1999. Contributing Editor, Wired, 2002-2007. Also Outside, Vanity Fair, etc. Now CEO, Attention Span; E.I.C, Future of Sports, Co-founder, Fanatic.al
The Future of Recreation, Travel & Hospitality
The FORTH report charts the possible course of massive social transformations and explores how emerging technologies might forever alter hospitality and travel businesses, including how climate change could significantly impact travelers’ destination selection.
The Pandemic Arms Race (2017)
By 2040, a combination of mega-cities, climate change, an increasing global population and high rates of travel will result in the first influenza-based major pandemic of the 21st century. This will galvanize political will and spur development of technology to accelerate vaccine production and distribution.
As the world’s population lives longer, latent disease and disease of the aged or infirm will increase dramatically.
Globally, lifestyle diseases will reach pandemic levels.
Sports: Our new path - The "Why," the "When" and some of the "How" (2020)
As leagues and organizations scramble to re-open without putting staffers, fans and players in danger, every day brings a flood of new (and often contradictory) announcements from health authorities and municipalities.
The big question on our minds: What will be the “new normal” of the sports experience, and what does the path look like between now and then?
Creating plausible scenarios even a few weeks out is extremely difficult amid the flood of fragmented signals. But stadium design is a l...
Chickens, Eggs and Black Swans: 3 Food Industry Trends That COVID-19 Will Accelerate (2020)
The arrival of COVID-19 is a “black swan,” a rare and near-impossible-to-predict event that has thrown normal life and the industry into chaos. In the middle of such unprecedented disruption, it’s hard enough for the grocery industry to keep up with day-to-day changes in demand, supply and population health data, let alone to think two, five or 10 years down the road. But looking ahead has never been more important.
By looking beyond current even...
Saving The World Will Take More than Sustainability: Why Regeneration is the Future
A new series of conversations about Regeneration
Not long after dawn on New Year's Day 2019, I was paddling a stand-up board across the glass-smooth Lake Norman near Charlotte, North Carolina, thinking about what I wanted to accomplish in the year ahead, when I saw a plastic bottle floating in my path.
As I knelt down on the board to fish the mossy plastic out of the lake, I had a series of thoughts that combined to form something like a Eureka moment:
We have royally messed up the planet.
I ...
Editors’ Letter
Among the most profound realizations that occurred to our team: at the same time as advanced imaging technology gives us an increasingly clear picture of our present physiological status, the convergent trio of genomics, big data and predictive analytics gives us an increasingly clear line of sight into both our biological past and future. When coupled with advanced technology, DNA turns out to be that most elusive of science fiction plot devices: a working time-travel mechanism.
Stanford Lawyer: Technology's Field Generals (2005)
The general counsels at Microsoft, Google, Cisco, eBay, Yahoo!, Qualcomm, Autodesk, and Oracle—Stanford Law School alums, all—have changed the face of the technology industry and redefined the role of the general counsel.
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William Neukom ’67 looked up from his desk in the Seattle offices of Shidler, McBroom, Gates & Baldwin. William H. Gates, the firm’s managing partner, had just popped his head into Neukom’s office to ask him something: “My son’s coming to Seattle. Would you be the lawyer for...
The Future of Youth Sports (2016)
Costs are skyrocketing, rankings are an obsession, and every contest is a judgment on some kid’s future. Lost is the spirit of playing for now. Every year, parents pull their kids out of sports in protest. And every year, even more new families step forward, willing to play the game.
The more parents spent, the more the kids seemed to feel the pressure of doing well for Mom and Dad.
Utah State University professor and former NFL player who conducted a study showing that the more parents pay f...
The Future of Sports 2.0 - Epic Battle
Traditional pro sports are at risk of losing a significant portion of their future audience. Here's how they can survive the eSports onslaught.
Google vs. Evil - Wired, Jan 2003
The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.
Life used to be so much easier for Sergey Brin. In the autumn of 1998, he and Larry Page unleashed Google with a clear mission: Help computer users find exactly what they want on the Internet. ...
Peace, Love and Software: The Open Source Revolution Begins - Forbes, 1998
A band of rebels think that software's secrets should be as free as the air we breathe. Don't sell Microsoft short -- but don't underestimate the rebels, either....
Outside Magazine: Stacy Peralta Profile
Stacy Peralta, the director of "Dogtown and Z-Boys," is about to drop his next boarding epic, "Riding Giants," into a theatre near you—and now the Hollywood big time is calling. Josh McHugh rolls up on the auteur of the stoked set.
Wired 11.03: Surviving 7G
... to go to Mars. Too bad the journey turns our bodies into mush. NASA's solution: strap down a few civilians and spin them around really fast. By Josh McHugh....
My Quest to Dunk
THERE'S A PLEASING objectivity about the slam dunk that sets it apart. The rim is ten feet above the ground, and either you can dunk or you can't. Those hoppy......
The Future of Sports 2015 – Editors' Letter
We set out to discover the future of sports, on the field and off. Barely had we begun when we noticed that the future seemed to be arriving way ahead of schedule.